Refresh your Social Media
Bespoke Social Media Masterclass for Entrepreneurs
4 hour strategy session for you and your team.
Plus 4 additional hours of consulting after the training, so I can check your profile updates and posts until they build enough confidence to go it alone.
Usually we start at 8am or 9am and finish around 12 noon or 1pm. Provide a morning tea so we can work through with just a short break for coffee at around 10.30am.
We will focus our attention on the obvious opportunity through LinkedIn and Facebook.
Our objective is to raise your profile to your audience, increasing brand awareness and keeping your company top of mind as a key player in your industry.
Our second objective would be for each individual to build their profile on LinkedIn and be an extension of your marketing arm, while they are employees with you.
We will be aiming to build your database of suitable prospects, that are currently with your competitors, as well as convert new business, through your sales pipeline.
I recommend all the team attend (if possible) so everyone is on the same page and can support this initiative and contribute in a meaningful way.
We will start with my "Who Cares?" Philosophy, so we understand that what we post needs to add value to people's day rather than just be another distraction in a noisy marketplace.
The aim is to walk away with a vision, your goals and build a social media strategy that is specific to you, your business and the industry. The program will cover the 5 types of content marketing, content marketing do's and don'ts as well as content planning. This will ensure we don't just focus on the big concepts, but add plenty of meat to the bones so you know HOW, not just the WHO, WHAT, WHY.
I will provide all the materials and prepare a special workbook as a great reference for after the training. Once approved, we can just sort out a date that suits , preferable on the least busy day for your team.
Who Should Attend?
For all those who need to increase their efficiency and effectiveness with social media. This course is designed for all corporate executives and business owners who realise that if they are to be successful and be able to communicate effectively with business leaders at the highest level, they must have the appropriate social media skills.
Personal Learning Objectives (Group Discussion)
Discover why social media skills are important?
Understand your reader
Discover the two types of audience
Understand how to power write
Choosing the right social media platforms
Do’s and Don’ts of Social Media
Useful Tools and Resources
Editing & Proofing
Guidelines to remember
The Golden rules of Social Media
Various Checklists and Templates
Understand how the 4 learning styles apply to social media
Learn the Influence Framework for social media
Learn to design your Social Media Strategic Plan
For information and bookings, please call on 0412 537 053 or email firstname.lastname@example.org.