Refresh your Social Media
Bespoke Social Media Masterclass for Entrepreneurs
Social Media Marketing Training Workshop
2 Day Full Program
Social media is a powerful set of tools, and can facilitate relationships, connect with your customers and build your brand. It can also zap your precious energy, cause stress and lead business owners into a state of marketing delusion.
Ready to take your business to the next level?
Harness the power of social media with our extensive social media training. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.
Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.
You will learn how to drive sales, attract new customers and master social media.
Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.
This training is a comprehensive look at all the social media websites:
What does this course give you?
Introduction to social media
Auditing your organisation
Social Media Strategy
Social media monitoring
Social Media Automation
Social for customer services
Social for PR
This course will take you from social zero to social hero using our proactive and practical approach. The aim is to give you a great grounding and skill set to enter the world of social to unlock the power of social media for your business.
What are the requirements?
You should have a business need for social media - either as someone who is an entrepreneur or within an organisation.
What am I going to get from this course?
Understand the social media foundations
Be able to fully audit their organisation
Plan goals and create a vision
Build a social media strategy
Understand the basics of YouTube, Facebook, Google+, Twitter, Instagram and blogging
Use advanced features of the most popular social networks
Understand the wide scope of social media
Understand the risks of social media
Use social media not just for marketing, but for customer services & PR
Understand the fundamentals of content marketing
Introduction to social media
Starting with the basics
What is Social Media and the broadening scope of Social Media
Choosing your channels
Your Social Media Strategy
Introduction Social Strategy & the Social Journey
Vision & Goals
Final words on your Strategy
Getting started with the social networks
Facebook: the quick start guide
Twitter: the quick start guide
YouTube: the quick start guide
Google+: the quick start guide
Instagram: the quick start guide
Take action: Secure your assets
Getting started quiz
The Social Media Audit
Social Media Audit Spreadsheet Template
Social Audit - Name Variations Brain-storming sheet
The history of Social Media, then and now
Social Media Content Marketing
An introduction to content marketing
The 5 Types of Content Marketing
Content Marketing Do's and Dont's
Content Planning Template
Social Media Networks Overview
Mainstream: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube,
Niche: WhatsApp, Snapchat, Vimeo (alternative to YouTube), Flickr, Tumblr, Medium, Reddit
Facebook - What you need to know
Facebook: The Content Mix
Post review function
Moderation & age/country restrictions
Call to Action Buttons
Insights & Analytics
Twitter - What you need to know
Twitter: The Content Mix
Privacy & Security
Following & Tweeting
Following Do's and Don'ts
Google Plus: what you need to know
Google Plus: The Content Mix
Using and managing circles
LinkedIn: what you need to know
Pinterest: what you need to know
YouTube: what you need to know
Touch on Niche Social Media Networks
Social media automation
Introduction to automation
Guide: When to use Social Media Automation
Scheduling and multiple network posting
Why use Hootsuite?
Blogging - what you need to know
Why blog and considerations
Creating a blog
Content and frequency
Winning with Blogging
Workbooks & templates and downloads
Guide to which social networks to use
Social Media Strategy Workbook
Social Media Strategy Template
Social Media Playbook Template
Social media branding and image guidelines
Refresh your Thinking offers you a comprehensive social media marketing strategy comprised of:
Content marketing strategy (e.g. E-Books, how-to videos, webinars, etc.)
Multiple social media networks, (including 7 mainstream networks)
Implementation plan (including social media management tools, e.g. Hootsuite)
Budget development and approval process
Developing all content for the strategy
Reporting and analytics tools
Establish yourself as an expert in your field of excellence
Comprehensive content covering content marketing, strategy and implementation across 15 social media networks, personal branding and email marketing
Develop your own highly comprehensive social media marketing portfolio which can be applied to future businesses
Learn how to integrate social media into the organisation’s broader marketing strategy
For information and bookings, please call on 0412 537 053 or email firstname.lastname@example.org.